Desigual "Seminaked Party"
May 31, 2016
Desigual’s new flagship Tokyo store in Harajuku. And hundreds of locals have turned up, ready to bare all… or nearly all. The flamboyant Spanish fashion brand wanted to loosen inhibitions and launch the store with Japan’s first-ever Seminaked party, and turned to Syn Create to manage the event. We attracted a crowd of 400 of Tokyo’s flauntiest fashion-followers, rewarding 100 lucky ones with a free outfit and the chance to leave fully dressed!