Right-on ”Denim Is Back"

Name: Syn K.K.
Price range: $

May 31, 2016

Syn secured the licensing of “Mercy” by Welsh singer, Duffy, for this film for Right-on’s “Back Number” denim campaign. The heavy beat and Duffy’s soulful voice gave this basketball-inspired commercial the perfect feel.

Agency: J.Walter Thompson Japan G.K.
Syn: License
Director: Shuichi Tan
Film production: Rock & Roll Japan K.K.
Artist: Duffy
Title: “Mercy"